Suit against the Church of the Divine Light Free Essay Example, 3250 words

The term "false imprisonment" is misleading in that it does not necessarily refer to confinement within a prison. Ware v. Dunn, 80 Cal. App. 2d 936, 183 P. 2d 128 (2d Dist. 1947). The term is broadly construed to mean detention of the plaintiff within boundaries fixed by the defendant, Stallings v. Foster, 119 Cal. App. 2d 614, 259 P. 2d 1006 (3d Dist. 1953), either in prison Gogue v. MacDonald, 35 Cal. 2d 482, 218 P. 2d 542, 21 A. L.R. 2d 639 (1950) (county jail); Collins v. Owens, 77 Cal. App. 2d 713, 176 P. 2d 372 (1st Dist. 1947) (incarceration in "drunk" cell) or in any place temporarily used for the purpose of confinement. Vandiveer v. Charters, 110 Cal. App. 347, 294 P. 440 (3d Dist. 1930). Thus, an action may be predicated on detention or confinement in a juvenile home McAlmond v. Trippel, 93 Cal. App. 584, 269 P. 937 (3d Dist. 1928) (rejecting contention that there can be no false imprisonment when detention is had under juvenile court laws and by juvenile court officers) or in a mental institution Collins v. We will write a custom essay sample on Suit against the Church of the Divine Light or any topic specifically for you Only $17.96 $11.86/page Raphael Weill Co., 90 Cal. App. 2d 461, 203 P. 2d 564 (1st Dist. 1949), or even the plaintiff's own home. Schanafelt v. Seaboard Finance Co. , 108 Cal. App. 2d 420, 239 P. 2d 42 (2d Dist. 1951). The term "false imprisonment" is misleading in that it does not necessarily refer to confinement within a prison. Ware v. Dunn, 80 Cal. App. 2d 936, 183 P. 2d 128 (2d Dist. 1947). The term is broadly construed to mean detention of the plaintiff within boundaries fixed by the defendant, Stallings v. Foster, 119 Cal. App. 2d 614, 259 P. 2d 1006 (3d Dist. 1953), either in prison Gogue v. MacDonald, 35 Cal. 2d 482, 218 P. 2d 542, 21 A. L.R. 2d 639 (1950) (county jail); Collins v. Owens, 77 Cal. App. 2d 713, 176 P. 2d 372 (1st Dist. 1947) (incarceration in "drunk" cell) or in any place temporarily used for the purpose of confinement. Vandiveer v. Charters, 110 Cal. App. 347, 294 P. 440 (3d Dist. 1930). Thus, an action may be predicated on detention or confinement in a juvenile home McAlmond v. Trippel, 93 Cal. App. 584, 269 P. 937 (3d Dist. 1928) (rejecting contention that there can be no false imprisonment when detention is had under juvenile court laws and by juvenile court officers) or in a mental institution Collins v. Jones, 131 Cal. App. 747, 22 P. 2d 39 (2d Dist. 1933) (overruled in part on other grounds by, Whaley v. Kirby, 208 Cal. App. 2d 232, 25 Cal. Rptr. 50 (4th Dist. 1962)), or hospital. Parker v. Los Angeles County, 62 Cal. App. 2d 130, 144 P. 2d 70 (2d Dist. 1943). So also, the place of confinement may be the office of an employer, Vandiveer v. Charters, 110 Cal. App. 347, 294 P. 440 (3d Dist. 1930); Moffatt v. Buffums' Inc. , 21 Cal. App. 2d 371, 69 P. 2d 424 (2d Dist. 1937), a department store, Hanna v. Raphael Weill Co., 90 Cal. App. 2d 461, 203 P. 2d 564 (1st Dist. 1949), or even the plaintiff's own home. Schanafelt v. Seaboard Finance Co. , 108 Cal. App. 2d 420, 239 P. 2d 42 (2d Dist. 1951). False imprisonment is defin ed by the California Penal Code as the unlawful violation of the personal liberty of another. Pen. Code, 236. The tort of false imprisonment is identical to the crime of false imprisonment, as defined under the Penal Code. Fermino v. Fedco, Inc. , 7 Cal. 4th 701, 30 Cal. Rptr. 2d 18, 872 P. 2d 559, 59 Cal. Comp. Cas. (MB) 296, 9 I. E.R. Cas. (BNA) 1132 (1994).

Canada s Power Regime Changes From New Face And New...

As Canada s power regime changes to a new face and new political party, the nation state receives a new vision. A new movement is introduced for establishing Canada s name socially, economically, and politically in its global relations. Canada has experienced this in the face of newly elected Prime Minister Sr. Justin Trudeau. Particularly inquiring of the dialogues exchanged within the conversation between Sr. Justin Treadeau and a press reporter in regards to a tax policy change that appeared to have a concealed contentious issue. The PM’s progressive plans aim to be for the wellbeing of Canadian society and building the pavement for a prosperous economy. Although Trudeau’s interior motives may be for the common good, for example to combat inequalities and class hierarchies between the Canadian citizens, his plan however may only be justice for some citizens and unfairness for the others. Analyzing this argument in accordance to the Rawls principles of justice as fair ness, and Locke s interpretation of individual rights and liberty to identify the rudimentary flaw in this exchange and the defense will be the aim of this paper. The exchange addresses Trudeau’s new policy plan, which is attempting to give a tax break to the middle-class by taking away from the upper-class or high income citizens, which in essence seems to be resulting in resentment. On your tax plans, you talk about bringing people together but in some ways it seems it is divisive policy†¦... The reporterShow MoreRelatedIndias Nuclear Policy2320 Words   |  10 Pagesrelationship between International Nuclear Regimes and developing nations is a matter of passionate debate. 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Contemporary People Management in Companies †Free Samples

Question: Discuss about the Contemporary People Management in Companies. Answer: Introduction Human Resource Managementrefers to the process of effectively manage the organizational people. The main objective ofhuman resource management is to maximize the performance of the staffs (Hendry 2012). For this reason, human resource management of the companies mainly concerned with the employees of the organizations and the related policies about them. In this context, it needs to be mentioned that human resource management has major contribution towards the overall success of the business organizations. This is the responsibility of human resource management of the companies to take care about the needs and demands of the employees so that they can contribute towards the achievements of organizational goals and objectives (Beardwell and Thompson 2014). However, managing human resources is not an easy process as various steps are involved in this. The major aim of this study is to make analysis and evaluation different factors of human resource management and people management in t he companies. Contribution of Strategic Human Resource Management Human resource management has substantial contribution towards the success of the companies. Human resource management increases the productivity as well as efficiency of the employees and as a result of this, the employees become largely able to contribute towards the achievements of organizational goals and objectives (Daley 2012). In this process, the companies become able to improve the organizational performance. Human resource management helps the organizations to motivate the employees towards their jobs so that they can contribute their best for the company. Most importantly, human resource management manages the wages and salaries of the employees. Thus, effective human resource management helps in saving a great deal of money for the companies. Human resource management introduces various kinds of training and development programs for the employees in order improve their efficiencies. Thus, from the above discussion, it can be observed that human resource management contrib utes largely towards various aspects of the business organizations (Marler and Fisher 2013). However, it needs to be mentioned there are some factors that make human resource management a difficult process. Human resource managers need to comply with various employment laws and regulations. Non-compliance with these laws can put human resource management in difficult situations. It is difficult for human resource managers to make strategies as per the changes of business environments. In addition, it is tough for the human resource managers to lead all the employees of the companies as there is a need for strong leadership competencies (Budhwar and Debrah 2013). In addition, it is on the human resource management of the companies to arrange effective training and development facilities. At the same time, human resource managers need to be adaptive of new innovative changes in human resource practices. In case the human resource managers fail to do these, they will not be able to establish effective human resource management practice in the companies. Thus, all these reasons make human resource management a difficult process for the companies. Utilitarianism and the Happiness Principle In the process of human resource management, ethics play an important part. It is expected that all the employees of the organizations need to act in the most ethical way. In this context, a major concept is the principles of Utilitarianism and Happiness. Utilitarianism is based on the principles of Greatest Happiness. These principles are applicable for the human resource management of the companies (Mulgan 2014). The principles of Utilitarianism and Happiness state that the actions of the organizational people are considered as moral in case they promote any kind of utility in the organizations. On the other hand, in case the actions of the employees or other do not promote any utility in the organizations, they will be considered as immoral. It implies that the employees of the companies need to take correct decisions so that they can bring utility in the business organizations. An employee will be considered as moral in case they can bring utility in the business organizations. I n this context, it is the responsibility of the human resource managers to motivate the personnel so that they can become enthusiastic towards their job. Only then, they will be able to bring utility in the organization (Albee 2014). Humans Resource Management and Contemporary People Management As per the earlier discussion, human resource management is the process of managing the human resources of the companies. In the context of human resource management, another major concept in human resource management is Contemporary People Management.People management is the process to manage the people in the business organizations. People management can be considered as a subset of human resource management and it deals with various organizational policies like strategic policies, financial policies and others (Zhang et al. 2015). Hence, it can be seen that there is a direct relation between human resource management and the people management. Human resource management is mainly concerned with all the people of the organizations. However, people management is mainly concerned with the personnel or staffs of the companies. For this reason, people management is considered as administrative in nature. On the other hand, it is the objective of human resource management of the companie s to make it sure that the productivity of the employees increases and thus, human resource management takes all the necessary actions (Thompson 2013). Hence, from the above discussion, it can be seen that there is a positive relation between human resource management and people management as people management is a part of human resource management. Analytical and Communication Skills It is required for the human resource managers of the companies to have certain skills for the people management in the companies. The first major required skill is the communication skill for the human resource managers. Effective communication is considered as the key of success in every organization (Armstrong and Taylor 2014). It is required for the human resource managers to establish effective communication channel with the organizational people and upper management so that the solution of the problems can be developed and considered. The second essential skill for the management of organizational people is the analytical skill. The human resource managers of the companies need to have the ability to analyze various tricky and difficult situations in the organizations related to the organizations people. The analysis of critical problems makes it easier for the human resource managers to get to their optimal solutions (Chelladurai and Kerwin 2017). Thus, it can be seen that the se two major skills are required for the management of people. Conclusion From the above discussions, it can be seen that strategic human resource management has many contribution in the business organizations like to develop organizational goals and objectives; to increase the employee productivity and others. However, strategic human resource management is not an easy process, as they have to face some major difficulties like to comply with various rules and regulations; lack of effective leadership traits and others. The above discussion shows that the principles of Utilitarianism and Happiness help the human resource managers to establish ethics in the organizations workforce. It can also be seen from the above discussion that there is a positive relation between human resource management and people management. The above study discusses that the human resource managers need to acquire effective communication skill and effective analytical skill for the management of people in the business organizations. References Albee, E., 2014.A history of English utilitarianism(Vol. 1). Routledge. Armstrong, M. and Taylor, S., 2014.Armstrong's handbook of human resource management practice. Kogan Page Publishers. Beardwell, J. and Thompson, A., 2014.Human resource management: a contemporary approach. Pearson Education. Budhwar, P.S. and Debrah, Y.A. eds., 2013.Human resource management in developing countries. Routledge. Chelladurai, P. and Kerwin, S., 2017.Human resource management in sport and recreation. Human Kinetics. Daley, D.M., 2012. Strategic human resources management.Public Personnel Management, pp.120-125. Hendry, C., 2012.Human resource management. Routledge. Marler, J.H. and Fisher, S.L., 2013. An evidence-based review of e-HRM and strategic human resource management.Human Resource Management Review,23(1), pp.18-36. Mulgan, T., 2014.Understanding utilitarianism. Routledge. Thompson, N., 2013.People management. Palgrave Macmillan. Zhang, Y., Waldman, D.A., Han, Y.L. and Li, X.B., 2015. Paradoxical leader behaviors in people management: Antecedents and consequences.Academy of Management Journal,58(2), pp.538-566.

Project Development Project Management Engineering

Question: Describe about the Project Development for Project Management Engineering. Answer: Introduction: The assignment is based upon creating a Network Infrastructure and system arrangement for the Australian Labs. The project will address problem analysis and system development for the lab facility. Australian lab contacted XYZ Informatics for the job and us at XYZ Informatics analyzing and preparing a system which can be compatible with the present scenario. The lab is currently working with traditional sample collection and report distribution system. They are willing to acquire new facilities regarding the lab sample collection and reporting. Problem Analysis: The Australian Labs is associated with lab testing service for a variety of clients, which includes doctors, medical offices throughout the country. In the working culture, the clients send test vials to the Australian Labs and then they analyze the vials and send a report to the client. The Australian lab testing center generally tests the samples and analyze it provide a report associated with different diseases. They usually send the report via fax. We can analyze these working steps can be considered as more time consuming as well hectic. Testing, reporting, and collection these are three things which require proper collection and reporting. 1. System development is a process through which a system can be analyzed, created, tested and at last deployed in the working environment. The system development life cycle is applied in the case of Information system. In general, there are different approaches which can be applied for the system development life cycle. I have selected two most popular approached which are Waterfall approach and Agile approach for the project Development. Project managers mostly select these two approached for the project development. Waterfall approach: The waterfall approach is one of the widely used approaches for the project management. The waterfall approach is mainly used to divide the whole project into different objectives. It mostly emphasizes in the planning and time schedule as well project budget. It is considered as one of the tightly controlled project management which can be considered as a loophole with this approach (Maylor and Jones, 1996). Agile Approach: Agile approach is one of the best and most used method for the project management. This method is considered as one of widely used and flexible method for the project management. It promotes adaptive planning and continuous improvement. The agile method for SDLC is considered as one of the widely used methods for the software development. It supports rapid and flexible response towards the change. The agile method first creates a team for the project then planning, coding, testing and at last, the product is demonstrated to the stockholders. It also encourages stockholder association with the project. The development team also contributes their thoughts and approach in between the project. These are some of the benefits of the agile project development approach in SDLC (Maylor and Jones, 1996). The six source of softwares are Information technology services firms In - house developers. cloud computing vendors enterprise - wide solutions packaged software producers open source software Off the shelf softwares are those which are ready made and open to sell to the public. We can use the Off-the-shelf softwares for the Australian Labs with some modifications. If we do some modifications to the software which are needed as per the clients needs. 2. The primary functional requirement for the project in the case of Australian Labs are; There must be a network Infrastructure. Website Database Security system Computer system Barcode generator Scanner Tracking system Internet Barcode reader Non- Functional requirement: There are some non-functional requirements associated with the project. The functional requirement of a system is generally supported by non-functional requirements. These are, Accessibility Performance Security Functionality Robustness Privacy Quality Maintenance Fault Tolerance 3. The project cost-benefit analysis is a total sum up of the money invested in a project and the difference between the equivalent money values of the benefits which are accessed due to the project. In the case of the Australian Labs, the cost-benefit analysis of the company seems to good as the project cost is something lower than the value of the money associated with the benefits. AS total cost for the project is about $ 80, 000. At the very first year the net economic benefit is 0, but from the next year, the economic benefit is about $ 40,000 with a recurring cost of $25,000. The recurring cost is something which is attached to the function of the organization. The increase in the benefit is directly proportional to the increase in the demand. As the system will facilitate the organization to work quickly with the samples and reducing the time associated with the testing and reporting of a sample so the marginal benefit is going to increase with the time. So as per my analysis, the project is going to benefit the organization in long term and cost associated with it is lesser than the return due to benefits (Sassone and Schaffer, 1978). 4: WBS: Gantt Chart This Gantt chart shows the time and the work associated with the project Development. The following project schedule shown in the Gantt chart describes the overall time associated from the starting of the project till the termination of the project. This contains different objectives and milestones. The first is the project selection when the Australian Labs has consulted us for the project work they wanted to create something which is suitable for their organization. The management of both teams agreed upon the time and budget and legally made an agreement or Memorandum of Understanding. As per my views, the project schedule is appropriate, there are different meetings between the stockholders and well as with the team members. The 1-day meeting is aimed to brief about the development in the project and how these are going to benefit the organization. The overall time for the project development is about 12 days which is considered as enough as the company wants the project completed for a limited time so that the working culture of the company does not get affected by the project. The main thing is the training of the employees. The team from the development company will train the employees so that they can effectively work with the new system and utilize the benefits to get work done quickly. 5: Stakeholders are the persons or organizations who are directly or indirectly involved with the project. Internal Stakeholders: Software Developer Project manager System administrator CEO of the company Company staffs Network Engineer System Engineer Project manager from the Australian Labs. Factory manager External Stakeholders: Supplier companies Government authorities Internet providersThe traditional technique for collecting requirements includes different aspects, which are interviewing and listening, making questionnaires, observing the users and analyzing procedures and other relevant documents. These are the 4 methods which are generally needed while making requirements, the interviewing and listening is one of the most used methods. In this process, the team generally interviews the users and find out their views regarding the present and what they want to be induced in future. These help the team in analyzing the situation. The questionnaire is another thing which is created when the numbers of users are in large numbers. In this case, the questionnaire helps the team in analyzing the requirements. If the numbers of users are high then questionnaire can be considered as the best option. The three mostly used traditional methods are ; Interviewing and Listening Creating Questionnaires Observing users All of these three can be considered as relevant in the case of project requirement analysis. The Interview can be conducted if the numbers of users are less and the requirements are directly involved with their work culture. The Questionnaire is also one of the most used methods in requirement analysis, if the organization is big and a company has to conduct requirement analysis then they can simply create a question set which needed to be answered by the employees. This procedure directly reflects the requirements are the development company can choose the most demanded aspect of the project. The last traditional technique is Observing users, in this approach the project team generally observe the users of the system and create a set of requirements based on their observation. In the case of Australian Labs, the users can be interviewed for the requirement analysis (Verma and Institute, 1995). Conclusion: The report is basically made on creating a system for the client company Australian Labs. The client company is involved in the lab testing works with having clients from different parts of the country. I have analyzed the situation and created a WBS as well as Gantt chart to show the required aspects of the project management. Apart from these, I have listed the stockholders who are directly or indirectly involved in the system development. Reference: Anderson, R.J. (2008). Security Engineering: A Guide to Building Dependable Distributed Systems (2nd ed.). New York: Wiley Maylor, H. and Jones, D. (1996) Project management. London: Trans-Atlantic Publications. Sassone, P.G. and Schaffer, W.A. (1978) Cost-benefit analysis: A handbook. 8th edn. New York: Academic Press. Verma, V.C. and Institute, P.M. (1995) Organizing projects for success (human aspects of project management). United States: Project Management Institute.

20 Topics on Consumer Behavior for a Critical Thinking Essay

20 Topics on Consumer Behavior for a Critical Thinking Essay Thinking critically about consumer behavior and producing a strong essay on the subject is a tough challenge. It involves studying marketing principles, human psychology and the complex attitudes which influence buyer decisions. However, the challenging factor multiplies if you had left things up to the last minute. As a result, the simple task of coming up with a title for your essay will be problematic. Do not worry though; the following lines are here to help. Here is a list of 20 topics which will help you write a great critical thinking essay on consumer behavior. You can use these as is or merge two inter-related ones if you think you can do them justice. You can also use these 20 titles for inspiration and come up with your own unique topic. Using Unorthodox Marketing Channels in Brand Building Relying on Celebrity Endorsement as a Marketing Strategy A Comparative Analysis of the Buying Habits of Men and Women Building Brand Loyalty: Challenges, Theories and Success Stories Psychological Factors Which Influence Consumer Choice How Studying Consumer Behavior Can Help Companies Predict Future Trends The Challenges and Opportunities Presented by Today’s Constantly Evolving Markets Understanding the Digitally Hyper-Connected Generation Z Consumers How the Internet Changed Consumer Behavior Cultural Diversity and Consumer Behavior: Highlighting the Impact and Major Concerns The Differences and Similarities of B2B and B2C Marketing The Emergence and Importance of Brand Personalities Important Factors to Consider When Creating Advertising Campaigns The Role of Personality Variables in a Consumer’s Buying Decisions Analysis of Strategies Used to Alter Consumer Attitudes The Growing Impact of Internet Marketing on Consumer Behavior The Impact of a Store’s Environment on Consumer Behavior The Era of Adaptive Customer Experience: How Relevancy and Personalization of Buying Experience Helps Build Brand Loyalty Regaining Consumer Trust after Business Disasters: The Lessons Learned from Businesses The Role of Consumer Insights in Making Marketing More Effective A word of advice: these topics have a broad scope. Though it would have been much easier for us to come up with narrow topics, we focused on broader perspectives to easily customize each topic. To effectively narrow down the scope: Focus on a specific impact factor. Narrow down according to a company. Restrict your topic to a particular country or region. Focus on one population generation. Sample Critical Thinking Essay: The Impact of a Store’s Environment on Consumer Behavior Not long ago, consumers used to focus simply on products functions or attributes before selecting a place to shop at. This has changed recently as now consumers demand added beneficial elements. This is especially true considering the fact that today’s buyers understand how much brands need their businesses. One aspect which they desire the most is a pleasant atmosphere as they shop. Realizing this growing demand, today’s retailers are working harder than ever to integrate convenience into their stores’ surroundings and to ensure huge spaces that spare consumers from feeling stuck or confined as they shop. By definition, atmosphere is a term used to explain consumers’ feelings towards the shopping experience. It can also be described as a design which produces emotional effects on the buyer, enhancing their purchasing probability. Based on these definitions, it is safe to say that an attractive and impressive atmosphere has the power to create an enjoyable experience among consumers, positively affecting their buying decisions and incurring retailers more revenue. There are a set of factors which contribute to the effectiveness of a retail store’s atmosphere. A majority, if not all, should be present to ensure consumers a good shopping experience and keep them captivated enough to come back for more in the future. First off, cleanliness is vital for the atmosphere of the store. Customers are bound to create negative word of mouth if they notice even the slightest speck on product displays or floors. This is because cleanliness of outlets portrays a brand’s dedication to comfort and luxury. Music is another factor that can make or break a retail store’s atmosphere. The sounds can impact consumers’ conscious and unconscious decisions. Styles and tempos of music can influence consumers to buy more at retail outlets. Moreover, pleasant music can lengthen consumption time whereas loud music will drive them away. As music selections and their sound levels differ based on gender as well, stores need to put much thought into what they play in order to ensure buyers of a great environment. Appearances are also taken into consideration while shopping in traditional stores. Contributing to this factor are lighting, colors used, and displays/layout. Lighting goes beyond highlighting products to generating excitement and positively impacting consumer purchasing behavior. Consumers tend to touch products when good lighting shines on them to assess quality. Color is also important for building feelings and affecting consumer attitudes as it has the power to stimulate memories, thoughts, and experiences. For instance, red tends to portray negativity and tension, which is why it is hardly used in comparison with greens and blues. Finally, products are displayed in a way that attracts customers to make impulse purchases. In fact, design and display of products contribute one fourth sales of the outlets. Unfortunately, not many store owners understand the value of the atmosphere and its impact on consumer behavior. As a result, they remain stagnant and refuse to change. On the other hand, some stores make wrong decisions that cost them their clientele. Therefore, this is one aspect that needs to be tackled with care so that stores can truly reap benefits. Of course, you can come up with a better essay since you understand the subject well and have your instructor’s guidelines in mind. So, go on and write a  critical thinking essay before your deadline. References: Peterson, H. (2016). Millennials Are Old News - Here’s Everything You Should Know About Generation Z. Business Insider. Retrieved 26 March 2016, from businessinsider.com/generation-z-spending-habits-2014-6 Priest, J., Carter, S., Statt, D. (2016). Consumer Behaviour (1st ed.). Edinburgh: Edinburgh Business School. Retrieved from https://www.ebsglobal.net/EBS/media/EBS/PDFs/Consumer-Behaviour-Course-Taster.pdf Solomon, M. (1999). Consumer behaviour. Upper Saddle River, N.J.: Prentice Hall. Yarrow, K. Decoding the new consumer mind. Schiffman, L.G. (1993), Consumer Behaviour, Prentice Hall International, London. Schwartz, Barry (2004), The Paradox of Choice: Why More Is Less, Ecco, New York. Elizabeth A. Minton, Lynn R. Khale (2014). Belief Systems, Religion, and Behavioural Economics. New York: Business Expert Press LLC.ISBN 978-1-60649-704-3. 5 Things Every Marketer Should Know About Mobile Commerce. (2016). comScore, Inc. Retrieved 28 March 2016, from https://www.comscore.com/esl/Insights/Blog/5-Things-Every-Marketer-Should-Know-About-Mobile-Commerce Nielsen,. (2016). The Mobile Consumer-A Global Snapshot. Nielsen. Retrieved from nielsen.com/content/dam/corporate/us/en/reports-downloads/2013%20Reports/Mobile-Consumer-Report-2013.pdf Sorofman, J., Polk, J., Newbold-Knipp, K. (2016). Digital Commerce Primer for 2016. Gartner.com. Retrieved 28 March 2016, from https://www.gartner.com/doc/3189320/digital-commerce-primer-

Intellectual Property Rights Example

The Internet/Intellectual Property Rights Example The Internet/Intellectual Property Rights – Coursework Example Importance of enforcing intellectual property violations The Smart Border is a package that was suggested by the Commission in February 2013.it was made after European communication in February 2008 proposing the administration of an entry/ exit system and a registered traveller programme. Smart Borders’ aim is to better the management of the external borders of Schengen member states. In addition to this, it also aims to discourage irregular immigration and information supply about the overstayers. Moreover, it intends to facilitate border crossings towards pre-vetted third country national travellers. It allows a legal flow of goods and services resulting in economic growth (Warburton, 2014).Intellectual property theft refers to the taking off one’s ideas, inventions and creativity without their permission. Intellectual property is anything ranging from trade secrets, proprietary products, movie and music’s parts. Theft has risen particularly with the increase of digital technologies and internet sharing files. IP violation is considered undesirable and unprofitable because it costs U.S a lot of money which is approximately billion of dollars per year. It steals jobs and causes loss of tax revenues in the nation as well.Enforcement of Intellectual property violation is significant because it ends the stealing of ideas that promote the market for the newly made products. For instance, most of the medicines and technology products rely on the design, innovation, research, design and testing applied in their production. Therefore, robbing of the above may lower the market of products made. Also, the enforcement grants rights to the creative thinkers to demand payment of their stolen designs, inventions and creations. In addition to this, the implementation helps in solving the world disputes.Executive order 13,133 is made by the U.S president to improve the critical infrastructure and to ensure there is cyber security. For instance, section 1 policy demonstrates the need to improve the security in cyber. Misuse of the internet can lead to panic selling of shares due to the provision of false information. Evacuation is another result of the messages that are untrue from the internet forcing people to vacate and leave their businesses with no one to take care of (Julius Bombet & Steven Cooper, 2005). ReferencesJulius Bombet, C. L. I., CFE, M. B., & Steven Cooper, J. D. (2005). Intellectual Property Theft. Corporate Investigations, 375.Warburton, C. E. (2014). Intellectual Property Theft. The Encyclopedia of Criminology and Criminal Justice.

It's not fair Essay Example | Topics and Well Written Essays - 500 words

It's not fair - Essay Example I found a little girl on the roadside, with just a silk dress and the cold had already overwhelmed her. She was almost succumbing to the cold and could not speak well besides possible health problems that could have risen from exposure to the extreme level of cold. People seemed to be in a hurry and either did not notice the little girl or they chose to ignore her in preference for their schedules. I also had a tight schedule but the possibility of the girl losing her life caught my attention. I was on my way to school and two main things induced the dilemma. I always planned for a time allowance for which I would arrive in school within five minutes from the formal reporting time. Lateness amounted to punishment by the school authority. In addition, we had a class assessment test and the school’s policy provide that a person cannot take an exam once he or she is at least 15 minutes late for the exam. I therefore had to consider facing one or both of the school penalties for lateness. Alternatively and like other people, I would leave this girl to face fate. My conscience however dictated my decision and I expected the same rationale from the school authority. I believe in utilitarianism, a moral philosophy that provides that decisions and actions are judged based on their consequences, and that a decision or an act is moral if it generates greater benefits, than harm, to a larger population. While reporting to school and for exam on time would only benefits the sc hool for achieving its goal of implementing its internal rules, saving the child’s life would benefit the child and her parents, other relatives and friends. I would also derive self-satisfaction in saving a life and my action would be attributed to the school, which is a social institution and should be active in promoting social wellness. I therefore decided to seek avenues for helping the child by taking her to a medical facility. I

Leadership Essay Example | Topics and Well Written Essays - 1500 words - 5

Leadership - Essay Example In light of this she is still to give recommendations to the senior management on where the ‘additional’ officers will be deployed. Kathy’s team members are aware of this move and as a result they are distressed: an aspect that as earlier stated is affecting their work performance a great deal. The main aim for Kathy is to ensure that the team members’ work performance is within acceptable levels especially during this transition period. This paper will use a leadership approach to come up with how best to solve the dilemma Kathy has. Leaders are supposed to always be able to ensure that things are done through influencing others. For a leadership process to be complete there has to be the leader followed by the task to handle and lastly the ones being led: termed as followers. Â  According to Stojkovic et al. (2008) a leader has to be visionary, good behaviour, be charismatic, have a trait and above all manifest a form of leadership style. Leaders in daily duties are faced with situations that force them to act in a certain manner. Situational variables dictate what to be done and at what time. Some of the situational factors that are of importance to consider are the style the leader opt, followers’ behaviours and capabilities among others. Contingency theories therefore play a key role in guiding leaders on how to lead more so depending on situational analysis. Contingency theories indicate that there is no particular style of leadership that can apply to any given situation. This clearly stipulates th at leaders’ approaches to a demanding situation will depend hugely on the dynamics that the situation poses. The same case applies to leaders themselves whereby if one fails to change with a situation then the chances of success in a volatile environment are slim. Decision making process is complex and can be made simple by a leader’s ability to appreciate change in the environment and by approaching

Retail or Wholesale Research Paper Example | Topics and Well Written Essays - 250 words

Retail or Wholesale - Research Paper Example marketing retail goods is disadvantageous in that the retailers do not enjoy discounts when buying goods in bulk as wholesalers do when buying from manufacturers. Retail goods face the challenge of having a low turnover rate, as compared to wholesale goods. This is as a result of selling goods in pieces to consumers; however, wholesale goods have a high turnover rate since many retailers buy from wholesalers in bulk. Another challenge faced when marketing wholesale goods is the risk of wholesalers experiencing a huge loss when retailers fail to buy their bulk goods (Bridges & Strelzoff, 2011). A possible new market segment for a video game is the air industry. The target is families with kids less than 10 years boarding long flights. The business strategy will involve collaborating with airplane companies, which will result in installing the video game devices on airplane seats so that kids can play when on board (Klaas & Gainey, 2007). In essence, the marketing strategy entails selling the video games to airline companies. The conventional way of passing time during a flight is watching T.V., listening to music or reading a magazine. This marketing strategy is different in that it involves passing time and entertaining kids during a flight (Whysall, 2011). Klaas B, Gainey T. (2007). Professional Employer Organizations and Their Impact on Client Satisfaction With Human Resource Outcomes: A Field Study of Human Resource Outsourcing in Small and Medium Enterprises. Journal of Management ,

Marketing Analysis of the NHS

Marketing Analysis of the NHS NHS Resource Profile The essence of developing a marketing strategy for a company is to ensure that the companys capabilities are matched to the competitive market environment in which it operates, notjust for today, but into the foreseeable future. At the heart of strategy liesthe need to assess critically both the organisations resource profile (often referred to as its strengths and weaknesses) and the environment it faces (Hooley, Saunders and Piercy, (2004).) With reference to academicliterature and to the National Health Service as an organisation, criticallyevaluate the mechanisms available to management by which it can assess: The organisations resource profile and The marketing environment it faces. Background to the NHS The NHS was set up on 5thJuly 1948 to provide healthcare for all citizens, based on need, not theability to pay. (www.nhs.uk) Prior to this date access to treatment depended oneither the ability to pay, or the goodwill of doctors in hospitals funded bycharitable donations. The latter was a very strained resource and often it wasonly the working parent, usually the man, who was able to access suchtreatment, which he often paid for by way of deductions from salary to schemessuch as the Hospital Saving Association ( www.hsa.co.uk ). Today the healthservice is formed of many trusts, reporting into the department of health,consisting of community services Trusts, Ambulance Trusts to Hospital Trusts.Care is made available for all who need it. Current government statedpriorities, as quoted on www.nhs.uk are given in National Service Frameworks are Cancer Paediatric Intensive Care Mental Health Coronary Heart Disease Older People Diabetes Renal services Childrens services Long Term Conditions The launch of the health servicewas very high profile (www.bbc.co.uk) and still often shown within healthcaretelevision coverage today. Over the last fifty years, many changes have beenmade to the service (www.nhs.uk/history) to enhance itsofferings to the public, yet today the NHS is often in the news for negative reasons. Despite the obvious good work that the NHS does, it is the longwaiting lists, MRSA and occasional health problems that come to the forefrontin the eyes of the media. Again, marketing can play a big part in theperception of the service in the eyes of the public. Organisations resource profile At the heart of strategy lies theneed to assess critically both the organisations resource profile (oftenreferred to as its strengths and weaknesses) and the environment it faces(Hooley, Saunders and Piercy).) In the 1990s the inside-out approach tomarketing, the resource based view (RBV) became popular with strategists suchas Grant, for its new approach which looked inside the firm to assess itscore competencies and to determine which competencies should be used for competitiveadvantage. A neo-classical approach, the resource view was that the externalenvironment was constantly changing and that it would be difficult forcompanies to keep changing with it, rather they ought to stick with what theyknow best and concentrate on their core offerings. The value chain approachoffered by Michael Porter, reaffirmed by Johnson and Scholes, also emphasisedthe importance of understanding how the internal organisational factors addvalue to and impact on the external environmental influences affe cting thefirm. The value chain activities are split into primary activities (inboundand outbound logistics, operations, marketing, sales and customer service) andsecondary activities (infrastructure, human resource management, technologydevelopment and procurement). All of the above chain linkages will need tobe assessed for the NHS in trying to ascertain the organisations resourceprofile. Taking the Value Chain approachand applying it to the NHS The value chain will now be takenand applied to what is known about the NHS in the public domain. (newspapers,media and www.nhs.co.uk) Primary activities Inbound and outbound logisticsrelate to the receiving and distribution of goods and services. Within the NHSlogistics would consist of the following Patients, who would either be transported by their own methods or by ambulances in order to receive the treatment. Drugs, dressings and other pharmaceutical supplies Staff who may travel to and from hospitals, to and from other medical establishments and from either of the former to a patients home/ destination and so on Medical equipment, such as surgical instruments and monitors Non medical equipment such as beds, linen, catering requirements, cleaning equipment and stationary Warehousing of goods From the above, it is noticeablethat there are a range of logistical activities, notably many of these aremanaged by different departments and others outsourced, such as catering andcleaning. Obviously where outsourcing has taken place, NHS Managers have takenthe decision that such services do not come under its core competencies andplaced the management of such activities in external hands. Non the less,outsourced activities are still very much an integral part of a companys valuechain, but where control of activities is outsourced there is a chance of aweak link (Porter) and notably much of the bad publicity (regularly referencedon national and regional news) surrounding the hospitals is indeed as a resultof questionable cleanliness (such as MRSA) and poor quality nutrition. Poorpublicity has an impact on public perception of service quality and the waythat the NHS counteracts this by efficient use of marketing is of importance. Operations transforms these variousinputs into the final product or service (Johnson and Scholes) by pulling allthe operational activities together, be they controlled directly oroutsourced. It is therefore a key link in the chain to ensure servicedelivery. The marketing and sales activitiesare responsible for raising awareness of the services provided by the NHS andthe perception of the quality of service it supplies to the public. Doctorswaiting rooms are full of adverts for services to prolong life, enhance healthand therefore use the service less such as those that target smokers to stop,heart disease campaigns to encourage the public to eat 5 or more portions offruit and vegetables per day, well man and well woman clinics and so on. Manyof these adverts run into national advertising, such as the daily newspaper,whilst local initiatives are often mentioned on the regional news. In additionthe NHS has an informative website www.nhs.uk which gives advice offeringa section on your health (to include self help guidance) and information oncurrent national health campaigns such as help a heart week and everymanmale cancer campaign. Just how much the website is referenced is unknown andone must question whether indeed the public even know of its existence. But marketing is not all aboutadvertising campaigns, especially within the not for profit sector where thereis a reliance on key relationships and networks (Caeson, Cromie, McGowan,Hill). Whilst logistics partners have already been referenced, a goodrelationship between the NHS marketing departments and the outsourced companiesis very important to ensure consistency of message on joint issues, such as thecleaning contractors approach to cleanliness and the rise of MRSA. Within thenot for profit sector there is a reliance on corporate support, national andlocal government support and the goodwill of the public, some of whom areinvolved in management committees (positions are advertised within the localpress). With the NHS being split into multiple trusts, some with differingspecialisms inter trust relationships are key to the treatment of certainpatients, thus creating more linkages in the chain and more marketingrelationships required. All of the above impact on bothinternal and external customer service and perception of service. Secondary activities Secondary activities are sometimescalled support activities as they support the primary activities mentionedabove. Procurement is the processes foracquiring the various resource inputs to the primary activitiesoccurs in manyparts of the organisation. (Johnson and Scholes). Within a complexorganisation, such as a trust, there are many ways to procure goods andservices from both the physical approach to the electronic methods. Technology development ranges fromthe hospital Consultants know how, to computer systems used for medicalrecords, to pharmacy systems linked to drugs. All of these will be managed byhuman resources some directly employed by the trust, some contracted to thetrust and some working for contract companies contracted to the trust. Allstaff will report directly to their line manager, and ultimately they to thetrust manager, advised by a committee, and that manager to the Secretary ofState for Health. Non-the-less, each member of staff employed by or within atrust is an internal marketer (Gummesson) and who they interact with bothinside and outside of the trust gains an impression of the trust by associationwith them. This is all held together by thefirms infrastructure, the systems of planning, finance, quality control,information management (Johnson and Scholes). Marketing environment facing theNHS Successfulcompanies take an outside-inside view of their business. They recognise thatthe marketing environment is constantly spinning new opportunities and threatsand understand the importance of continuously monitoring and adapting to thechanging environment. (Kotler) Analysing theenvironment for any organisation will involve a review of the political,economic, social and technical (PEST) environment it is in or faces. For theNHS, it is a UK based healthcare provider for the public, funded bycontributions made from taxes distributed by the government to each of thetrusts. It operates within a politically stable economy with funds pledged byboth the current and previous governments to the service for improvements inhealthcare and salaries for staff. The economic environment facing the NHS isa growing economy with a rising elderly population and less working people tosupport them. In addition, it has become increasingly difficult to recruitmedical staff (national press) and shortages have often been counteracted byemploying staff from other EU countries, which in turn increases the populationwithin the UK. This again has been a subject of press attention, againnegative for the NHS. The social/ cultural environment shapes beliefs, valuesand norms (Ko tler). Belief in the core values of the health service and theservices it offers was high on the publics list of concerns during the lastgeneral election, as if the NHS is an integral part of the UK and its culture. The technological environment is moving fast within the health caresector, as well as drugs being continually developed, techniques for operationsare being advanced and the use of technologies for both medical andadministrative procedures. Such are rarely mentioned in the press. Traditionally,before formulating a marketing strategy a company would usually undertake aSWOT analysis, that is to understand its strengths and weaknesses and realiseopportunities and steer clear of known and potential threats. The keyelements, in the authors opinion are listed below. Strengths Although not a monopoly, there is no real competitor for the NHS. Whilst private hospitals are available throughout the UK, the Accident and Emergency service is unique to the NHS. The fact that there is continual monitoring of waiting lists is proof that the demand outstrips supply The NHS has been established since 1948 and continues to grow and expand upon its services. Weaknesses Unable to cope with the demand due to the increasing population Possibly the management of the linkages of the chain, per the resource analysis Opportunities To use marketing strategies to raise the profile of the NHS Increase of private investment Threats Image of the NHS being affected by the work of contractors Staff turnover high Of course, theabove SWOT is written down by the author with no first hand working knowing ofthe NHS trusts. As with most SWOTs, the above is based on perception which,in turn, is based on the interpretation of information in the public domain,based on regular articles in the media. So in effect, marketing has alreadyhad an impact on this view. It is likely that many people will all havedifferent perceptions of the NHS, depending on their outlook and any personalexperience they may have. However, given the number of NHS trusts in operationand the number of different operating units even an employee working for onebusiness unit is likely to have a different perception to another. Another tool toassess the NHS would be to undertake a marketing audit, a comprehensive,systematic, independent, and periodic examination of a companys marketingenvironment.with a view to determining problem areas and opportunities(Kotler) . This would indeed be a complex affair. Each trust is strategicallyresponsible for itself, so it may be presumed that it is responsible for itsmarketing activity, but with one NHS website indications are that it iscentrally controlled. Included within the audit would need to be an audit ofthe outsourced companies and their way of representing the NHS. With differentcompanies and indeed trusts operational throughout the UK there are bound to be different corporate cultures and core values which would need tobe considered and addressed if possible. Resource basedview resume v marketing based strategies recommendations From theresource based critique, it was seen that marketing affects every part of theNHS. Having evaluated the NHS against the resource based view, using thevalue chain model; it can be observed that the NHS is indeed a complex organisation.Over the years, it has gone from being a totally autonomous organisation whichdoes everything for itself, to one that now out sources various functions suchas technology, hygiene, and distribution and so on. Of course it hasrecognised that its core competencies lie within the medical services itprovides to its customers, patients, and has concentrated on this side.However, despite the obvious good work it undertakes and millions of livestreated, there is not much awareness made of this important achievement in thenational press, rather it is the down side that is much advertised, much ofwhich is as a result of losing control by outsourcing activities such ashygiene. The NHS does not appear to use marketing as a way of counter attackingsuch reports with headlines such as Doctor saves x many lives in one year.. The resource based view takes very much the relational approach of the notfor profit sector, relying on goodwill, government interaction, committees,initiatives and letting the public know via a website. Probably the marketingfunction is not prominent within the NHS Trust. Whilst the traditional 4Ps (price,product, place, promotion) approach to marketing may not necessarily be thebest approach for the NHS Trust, given its unique prominence in healthcarewithin the UK, there is a definite need to promote the success stories, ofwhich there are most likely to be numerous. Key recommendations for futuremarketing and development are to Place marketing at the centre of the management function Enhance PR activities to both feed positive information into the government as well as out to the various publics in the country. Appoint marketing oriented representatives on each of the trusts managing committees. Internally market successes to staff and try and retain staff for longer. (A separate exit interview exercise will need to be taken for this) Encourage more private investment to grow the service and its core staff. Bibliography Brassington, F, Pettitt, S (2000) Principles of Marketing (2nd Edition) (Essex,Pearson Education Limited: 2000) Caeson, D., Cromie, S., McGowan,P., Hill, J. (1995) Marketing and entrepreneurship inSMEs: An Innovative Approach (Harlow: Financial Times, Prentice Hall) Donaldson, B (1995) Customer Service as a Competitive Strategy Journal ofStrategic Marketing, Vol.3 No.2: June 1995 Doyle, P (1998) Marketing Management and Strategy (2nd Edition)(Hemel Hempstead, Prentice Hall: 1998) Drummond, G, Ensor, J, Ashford, R (2003) Strategic Marketing: Planning and Control (2ndEdition) (Oxford, Butterworth Heinemann: 2003) Egan, C (1997) Creating Organisational Advantage (3rd Edition)(Oxford, Butterworth Heinemann: 1997) Grant, R (1992) Contemporary Strategy Analysis (2nd Edition)(Cambridge Massachusetts, Blackwell Publishers: 1992) Gummesson, E (1998) Implementation Requires a Relationship Marketing ParadigmJournal of the Academy of Marketing Science. Vol.26, No.3, pages 242 249 Johnson, G. Scholes, K (2002) Exploring Corporate Strategy (6th edition) (Harlow, Financial Times, Prentice Hall: 2002) Kotler, P (1997) Marketing Management Analysis, Planning, Implementationand Control) (9th Edition) (New Jersey, Prentice Hall: 1997) Lynch, R (2003) Corporate Strategy 3rd edition. (London, Financial Times Pitman: 2003) Porter, M (1985) Competitive Advantage: Creating and Sustaining Superior Performance (New York, Free Press: 1985) Whittington, R (1997) What is Strategy and does it Matter? (London, InternationalThompson Business Press: 1997) www.bbc.co.uk www.hsa.co.uk www.nhs.uk

Bill Gates :: William H. Gates III Biography Essays

Bill Gates Bill Gates, cofounder of the Microsoft corporation, holds 30.7 percent of its stock making him one of the richest people in the United States. He was the marketing and sales strategist behind many of Microsoft's software deals. Their software became the industry standard in the early 1980s and has just increased in distribution as the company has grown, so much that the Federal government is suggesting that Microsoft has violated Sherman and Clayton antitrust acts. Bill Gates' first interest in computers began at Lakeside, a private school in Seattle that Gates attended. There he wrote his "first software program when I was thirteen years old. It was for playing tic-tac-toe"(Gates 1). It was at Lakeside that Gates met Paul Allen, who later became cofounder with Gates of Microsoft. There they became friends and "began to mess around with the computer"(Gates 2). Back in the sixties and early seventies computer time was expensive. "This is what drove me to the commercial side of the software business"(Gates 12). Gates, Allen and a few others from Lakeside got entry-level software programming jobs. One of Gates early programs that he likes to brag about was written at this time. It was a program that scheduled classes for students. "I surreptitiously added a few instructions and found myself nearly the only guy in a class full of girls"(Gates 12). In 1972 Intel released their first microprocessor chip: the 8008. Gates attempted to write a version of BASIC (Beginner's All-purpose Symbolic Instruction Code) for the new Intel chip, but the chip did not contain enough transistors to handle it. Gates and Allen found a way to use the 8008 and "started Traf-O-Data, a computer traffic analysis company"(Clayton 452) It worked well however, marketing their new machine proved to be impossible. "No one actually wanted to buy the machine, at least not from a couple teenagers"(Gates 14). Gates and Allen had more less successful endeavors in starting a software company. In 1974 Intel announced their new chip: the 8080. The two college students sent off letters "to all the big computer companies, offering to write them a version of BASIC for the new Intel chip. We got no takers"(Gates 15). While at Harvard, the cool thing to do was to slack off on classes for most of the semester and try and see how well the student could do at the end. Steve Ballmer and Gates "took a tough graduate- level economics course together- Economics 2010.

Buying Happiness: The Depressing Reality of Materialism, written by Peter Dobson

In the article â€Å" Buying Happiness: The Depressing Reality of Materialism, written by Peter Dobson, he analyses the causes of depression as well as the potential cure. Dodson makes clear what he believes to be the root of depression for people in society. Dodson’s arguments are clear throughout his article and with the statistical data used, it seems to be the best possible to strengthen. His article is not specific to any one group of people but actually to everyone who is a consumer. Dodson is very persuasive in his argument and he is successful at dong so because of his supporting evidence. It is made easy for the readers to understand and relate to his arguments. Dodson’s argues that one of the major reasons many are depressed is due to the many activities people participate in that actually does not result in much emotional, physical or mental benefit. Dobson was persuasive in this argument because many can relate to the experience of feeling empty even after participating in a number if activities. This is because there are always new things to buy, new sites to surf which can only hold out attention for so long and keep us excited or happy for even less. Those who consume themselves in these activities frequently tend to be more materialistic, who replace the void of happiness with many useless things. Dodson is quite persuasive when he analyses this because he references the feelings that a person may encounter as well as the effect it has on the relationships with others around them and the world they now feel secluded in. Dodson makes his readers think about their own experiences, which many will be able to relate to his arguments. Dodson gets in to the minds of his reader’s by analyzing what people do compared to what they should be doing. He is successfully persuasive in how he presents his arguments because the reader’s may already know that with lack of interaction and socialization comes the feeling of depression. Dodson observes trends in Canadians and uses statistical data published by the Washington post in 2006 to help argue that Americans spend less time with their families and more time at work. Dodson’s argument is persuasive once again. He makes a strong correlation between working and the time spent with family. Less time with family equals more time eating along and less human contact, which is needed for the growth of humans and maintaining mental health. Less time with family can leas to depression because more time is taken consumed in work you would rather not do. Dodson is persuasive because he takes a sensitive topic such as family and he breaks it down to show how family is one of the strongest and significant structure needed in anyone’s life. He proves that without much of a family structure or the necessary time spent with family, people tend to feel more isolated and less supported. Dobson makes clear that without one another, especially those who mean a lot to you then we don’t have much to build happiness from. With all the trends and repetitive behavior Dodson put into perspective, the readers are easily persuaded to believe that we as people and as a society are moving down a path with a dead end. We tend to assume that those with high standards of living should automatically be happy. Dodson makes clear with facts that material goods can only allow people to live comfortably but in no way does this guarantee happiness. Dodson is persuasive because he states facts that are easily agreed with. People in society can understand what it takes to be happy and understand that having wealth and material things can possibly harm us rather than do us any good because it simply doesn’t fulfill our deepest desires. It actually suppresses it causing more of a void and desire to be happy. Having to buy the latest fashion and keep up with trends while losing more sleep can all lead to stress. The thought alone is tiresome. This is what Dodson tries to get his readers to understand and relate to. He paints a picture to his readers about how easy it is for these activities to lead to lowered self esteem and reduced sense of well being, which is nothing close to rewarding. This alone is a huge trigger for depression. Dodson uses his own analysis and it is successfully used to persuade his readers that there is a certain lifestyle to be lived by for regular people. He makes clear on what leads to depression and what we should be doing to cure this illness. The supporting evidence used helps the readers to understand the point of view and put themselves in relatable situations. Dodson persuades his readers that we are not on the correct path and are actually steered away from what the true meaning of happiness is. Dodson Summary In the article â€Å"Buying Happiness: The Depressing Reality Of Materialism†, by Peter Dodson, he analyses the causes of depression in society as well as potential cures. He argues that society is on a dead path to happiness and that levels of depression are actually at all time high. Money buys happiness† is one of the notions our society abides by which is actually hindering and the leading cause of depression. We are nowhere near happiness because we are misguided by what we believe true happiness to be. The author addresses the issues and correlation between money and material goods. He addresses the assumption that people who have high standards of living are believed to be happy, which is fal se. Money and material goods only provide a comfortable lifestyle but in no way does it guarantee happiness. Studies have actually shown that in addiction to this, intense pursuit of wealth and material goods can actually lead a person to become ill. Dodson argues that people are more prone to depression when they embrace materialism. Materialistic people tend to participate in activities, which actually provide them with no physical, mental or emotional benefits. They are only provided with short-term satisfaction but nothing to truly fulfill their deepest desires. Engaging in these activities also leads to lack of social interaction and doing things that are better for their well being. Dodson also addresses the fact that more people are working more thus leading to less time spent with family, which is an important part of growth. We require interaction with others and the less this is being done the more depressed people become. More time is spent doing activities alone such as: eating, watching tv and none to discuss personal problems with. With the many different trends Dodson proves how we are moving in the wrong direction and need to change a lot of our activities and mindset in order to move away from depression and towards happiness.

cinderella the musical Essay Example

cinderella the musical Essay Example cinderella the musical Essay cinderella the musical Essay cinderella the musical BY 10021991 Walt Disneys 1950 animated feature film Cinderella, which was based on the fairy tale Cendrillon by Charles Perrault and the Grimms Fairy Tales. Everyone knows the story, and the animated film is a beloved classic. The challenge then for Resorts World Manilas production of Rodgers and Hammersteins Cinderella is to measure up to such high standards. Just an aside: Rodgers and Hammersteins Cinderella is a 1957 musical written for television, starring no less than Julie Andrews. Its been remade for television twice, ith one version featuring Brandy Norwood, Whitney Houston, Bernadette Peters, and our very own Paolo Montalban. Its also been adapted for the stage numerous times. Most recently, Lea Salonga played the title role. Stepping into the glass slippers this time is Karylle Tatlonghari, with Christian Bautista playing Prince Charming (or rather, as his character is named, Prince Christopher). The chemistry between the romantic leads is crucial, and Karylle and Christian have it in spades. Having partnered up before in West Side Story, Rama Hart, and Kitchen Musical, its obvious they are naturally at ease with one another, hich helps them portray the breathless exhilaration of falling in love without appearing corny (perfect casting for a telenovela! ) And their stellar vocal chops allow them to hit the difficult high notes of the songs. Rodgers and Hammersteins songs are very pleasant and hummable, with organic lyrics that are essential to narrating the story. Standout songs include In My Own Little Corner, Impossible/lts Possible, and the haunting Do I Love You Because Youre Beautiful? Playing Cinderellas stepmother, Sweet Plantado chews the scenery (but in a good ay) and steals the show with every lip curl and cutting one-liner. The two bickering stepsisters (Gianina Ocampo and Maronne Cruz) display a flair for physical comedy and slapstick. The comic relief provided by the villains is a nice antidote to all the sweetness. Menchu Lauchengco-Yulo, the glamorous fairy godmother, appears at a critical time and in grand fashion, landing from the sky. Cinderella wishes she could go to the Princes ball, along with all the young ladies in the land. Applying reverse psychology, the fairy godmother gently chides her for fixating on wishes and dreams and ncourages her to be responsible for her own destiny. Cinderella starts to form a plan. What if she hitched a ride along the next carriage, or fixed the dress that her stepmother had callously ripped? But before she can fgure out a plan, the fairy message of female empowerment is not pushed far enough, unlike in, say, Ever After. One wonders how the story would turn out if Cinderella had taken control of the situation. But then we would have missed the magic. With the aid of smoke and fog, a bit of pyrotechnics, and a super-quick costume change, the mice are transformed into orsemen, a white carriage arrives (but alas, no pumpkin! ) and Cinderella gets a makeover, changing from peasant to princess. These transformations were much appreciated by the audience, who clapped with every dramatic presto change-o. Aside from the performances, the shows winning formula is the fantastic stage design by Andrew Botha. How do you measure up to Walt Disneys Cinderella? With the clever use of animation, of course, the stage scenery includes a massive video wall that shows flat and 3D animated illustrations of the different locations, from the town, to Cinderellas house, to the palace. This presents endless possibilities for setting and scene changes. The quaint illustrations, similar to that of a storybook, are jazzed up with layers, motion, and precise transitions, creating an immersive world. There are also video screens flanking the stage, providing a live feed of the action onstage, as well as close-ups. The more traditional set design includes a grand staircase and an enormous fireplace. The songs, performance, and multi-media stage design all come together to bring the fairy tale to life. It may not achieve the perfection of the Walt Disney animated film, but it holds its own.

Freuds psychodynamic theory essays

Freud's psychodynamic theory essays Sigmund Freud believed that people have three levels of awareness, which are the conscious, preconscious, and the unconscious. Freud developed a detailed theory on how our own thoughts and feelings affect our actions. It is known as Freuds Psychodynamic Theory. The words psyche or mind and dynamo meaning power are derived from the Greek language. He believed that we can infer the existence of the unconscious through slips of the tongue and dreams. Years later this theory is still prevalent in todays psychology. Today, many therapists use psychodynamic psychotherapy, which tries to get the patient to bring to the surface their true feelings, so that they can experience them and understand them. Psychodynamic Psychotherapy uses the basic assumption that everyone has an unconscious mind, and that feelings held in the unconscious mind are often too painful to be faced. So people come up with defenses to protect themselves from knowing about these painful feelings. An example of one of these defenses is called denial. Psychodynamic therapy assumes that these defenses have gone wrong and are causing more harm than good that is why the person needed to seek help. It tries to unravel them, as once again, it is assumed that once you are aware of what is really going on in your mind the feelings will not be as painful. Psychodynamic theories are attempts to explain a portion of the human condition. Psychodynamic concepts-including the concepts of transference, countertransference, and splitting-rest in the belief that present behavior is influenced by past behavior which may or may not be in the awareness of the participant. All interactions are affected to a lesser or greater degree by past behaviors. (Bonniver, 1992) Freud also had developed the idea of psychoanalysis. It is very similar to psychodynamic therapy. In Psychoanalysis, the therapist attempts to get access t...

Brand Development Plan Essay Example | Topics and Well Written Essays - 3500 words

Brand Development Plan - Essay Example Table of Contents Introduction 5 Assumptions 5 Position Strategy 6 Target Market 7 Competitor Analysis 8 Point of Difference 10 Point of Parity 10 Building Brand Equity 11 Brand Awareness 11 Selection and Justification of Brand Elements 12 Brand Image 12 Communication Strategy 13 Measuring Brand Equity 13 Recommendation 14 Conclusion 14 References 15 Introduction Last Chance is a diversified corporation based in Australia that produces and sells products of different kinds. The company now does not have any product in the beverage industry. It has, therefore, decided to make an entry into the Australian market for soft drinks. The company intends to develop a new product for the beverage market. In order to launch the brand successfully in the market, the company has to conduct a research on the existing brands in the market and their performance. ...A proposal has been presented in this article on how the brand can effectively manage its functionalities so as to yield positive and e ncouraging outcomes. The paper provides insights into strategic positioning of the brand, the target customers, potential and incumbent firms, strategies of developing brand equity and building the brand’s communication strategy on the basis of evaluation of the various factors that have been identified to make probable effects on the brand’s image. Assumptions Last Chance is planning to penetrate into a new market. It is important to note that this market has a number of established players. Hence in order to develop its brand image and retain it in the minds of the customers for a long period of time, Dew Fresh has to make certain reasonable assumptions about the characteristics of the market in which it is venturing. The most important assumptions are mentioned below: 1. The prime customer group for Dew fresh is the young population belonging to the age group of 12 to 30 years. The people of this generation are young, active and enthusiastic. 2. Trends in the soft d rink industry show that the majority of customers belong to the above mentioned age group. They are open to new ideas and are willing to experiment with the products that they use in their daily lives. 3. There are various kinds of beverages in the Australian market. However, any kind of herbal energy drink has not been yet developed. Hence this new kind of soft drink is expected to gain a comfortably big customer base.

Womens Traditional Roles Essay Example | Topics and Well Written Essays - 500 words

Womens Traditional Roles - Essay Example Women have played a major role in shaping and developing the society. They have demonstrated that without their influence a society cannot reach anywhere. They are vital to the development of the family and have important roles and responsibilities to fulfil. In the essay â€Å"I want a Wife†, Judy Brady tries to analyse the role of the women of the 1970’s and the responsibilities towards their husbands. This essay shall give out a brief of that writing as well as the author’s own opinions on the role and the duties of women towards their husbands as well as their families. In the essay the writer talks about how important it is for the woman to satisfy the sexual needs of the husband. It is of extreme concern that woman should be able to satisfy the sensual as well as the sexual wants and needs of the husband. The man expects his wife to be ready for making love at any time of the day, as he expects his wife to make him happy through these things. While the husb and is busy earning for the family being the bread earner, the role of the woman is more confined to the house and towards her husband and her children. The importance of wife as a cook who feeds her husband has been played out in the essay. Wife is indeed the source through which the husband gets his daily meals, and therefore her inputs are considered to be very important. She is the one who makes tasty meals so that her husband can have a good time eating meals and enjoy his food. She tries to satisfy the hunger of her husband by cooking delicious meals in order to win his heart as well.

Analysis of India and Stagflation Literature review

Analysis of India and Stagflation - Literature review Example It is caused by cost-push inflation according to new Keynesian economic models. Such inflation occurs when certain factors increase the cost of production. These include government policies, e.g., fiscal ones, or the paucity of resources. Radhika Rao, a Singapore-based economist with DBS Bank, opines that â€Å"The economy might be trapped in a stagflationary-type environment, as growth is at the cusp of moving another leg lower while inflation bottoms out† (qt. in Kala). There is less local and foreign demand for Indian industrial goods. Even the borrowing costs have gone up. The automobile industry which drives manufacturing growth has forecast that auto sales will fall for the second continuous year. However, as Kala notes, exports grew on stronger global demand as the weak rupee makes Indian exports more competitive; and consequently, the imports into India become costlier, thus bringing down the deficit. Globalization is greatly responsible for stagflation, with the effec ts felt in most other countries. The question that Shrivastava asks is whether the Indian economy should have been opened up in a more selective manner. The global financial markets are volatile, which affects the Sensex, for instance. Moreover, the demand for Indian goods and services has reduced due to the recession in the US. Inflation has been growing due to a rise in commodity prices and a steady rise in the price of oil. Because the Indian economy is dependent on those of the US and other rich countries, a home market for products is no longer a prerogative of the government. The US recession has led to fall in exports, whereas the rise of the rupee against the dollar (till recently) cost many job losses. Indian companies are finding it difficult to raise capital abroad due to the decisions taken by the Federal Reserve, the central bank of the USA. The rise in prices of steel, cement, and oil has increased the costs in all industries. Due to the hike in interest rates to keep inflation under check, the cost of interest has also gone up. Uncertainties at the global level have slowed down the growth of industrial investment. Oil prices have increased due to futures trading in oil because of excess liquidity in the hands of big speculators. Another reason for this was the low value of the dollar (before the Indian rupee went into a free fall). Food prices have increased for various reasons. The demand for food has changed greatly. Since industrial agriculture is based on the use of fossil fuels, price hikes in oil directly affect food prices too. Climate change is another reason for raised food prices. With the increase in globalization, there is constant pressure on India to globalize the food sector and to bring the prices in line with those abroad. The US decision to push biofuels has led to a rise in food prices. The US government started giving subsidies to farms for growing corn to make ethanol for use in cars.  Ã‚  

Examine the idea of games Essay Example for Free

Examine the idea of games Essay Whos Afraid of Virginia Woolf is a play about the emptiness that comes with regarding a material lifestyle as a fulfilling one, and the cruelty associated with people who suffer from a lack of more spiritually rewarding pursuits. For example Martha and Georges inability to have children, and her corresponding harsh comments to George on the subject of their son, who could not tolerate the shabby failure his father had become. The games and rituals George and Martha are so obsessed with are in many ways an outlet for raw emotion they cannot vent in more meaningful ways, Martha simply a woman with too much time and George a bogged down History lecturer. However, the games George and Martha play often serve to reinforce the love in their marriage the ability to simply allow these comments to run off shows how comfortable they are with one another. These games mean clichi d demonstrations of cute affection are not required to show their love, which would in some ways romanticise the play, and cut through the true nature of their relationship. Albees customised Genre attempts to contradict the popular notion of faultless marriages and living happily ever after. A quote from Albee himself said he was trying to break away from the Broadway productions of the period, which were simply, A reaffirmation of the audiences values, for those who wanted reminding of the status quo. It appears Albee uses the games as a metaphor of the trivial pursuits that people wade through having overlooked the more valuable things in life. The games are a test of endurance, and in general are based around winning a contest fairly based on rules. Honey and Nick represent a sheltered section of society that when exposed to the relentlessness of the games discover things about themselves that were previously unknown to them. Its as if they see the how hollow these games really are, and search for what they truly represent. For example the symbolic bringing up baby game helps Honey realise that she really does want a child, when previously her illusions of the importance of keeping those slim hips threatened her purpose in life of procreation. In some ways Albees use of the games put the audience in Nick and Honeys position, and the games convey the sub-text of the play that arent immediately obvious. In playing these games with the audience he gets the people thinking of the other hidden symbolism that piece together to give the overall message of the play; Albee revelled in giving the audience an experience they would remember. For example the names George and Martha, those of the founding couple of the American Constitution: a solid moral base for a nation that slowly warped over the years. The consumer revolution of Albees time signified the loss of sight of the true importance of ones roll in society, and the reluctance to recognise such mistakes is the biggest blunder of all. In many respects, George and Martha failed to snip their obsession with games and rituals in the bud and face the prospect of years of torment. Yet the final exorcism suggests that a sacrifice of some kind could allow the purity to return, most likely a message to the audience that the material illusions that have so heavily affected their lifestyles are a hindrance to a more meaningful progression. But the bringing up baby game is one of the more ritualistic games, and highlights the difference of the two. While Albee uses games to build the tension, and subtly suggest underlying themes, the rituals are usually used to diffuse the tension. Due to the nature of the games, there is an unpredictability that relies on the people playing, a theme Albee made sure to include by showing segments of everyone playing off against each other, some more significant than each other. For example George and Nick, the old and the new, the professor of the future of science and the professor of history, have a reasonably long debate, a form of game. It has connotations of the knowledge learnt from the past overriding the more here and now approach, another concealed message that there are things to be learnt from the past. However the rituals are more solid and planned, as with the rituals associated with the church they have a purpose, a meaning theyre symbolic. Games keep you occupied momentarily, but the rituals have an affect on your attitude to life. The rituals that Albee presents are very much simply a more dramatic and emotive effect than any games do. They give deep insight to the true nature of the characters, that cannot be judged purely on face value. It is Marthas ritualistic, rehearsed account of her son that provokes Honeys reaction of, I want a baby! , which in some respects relieves previous anxiety she would have suffered from over her indecision i. e. the proposed abortions. The most moving and important ritual of the play, the final Requiem Mass, relives all of the tension caused by the bitter conflict. It finishes with a quite calm and sane approach to the situation they are in; it awakens Martha to the truth of her illusions; she has come to rely on what at first helped her cope, much like the world has come to rely on the material things in life. The play finishes with the prospect of hope. The rituals in the play come in two forms. There are the routine, habitual practices that come as second nature to George and Martha, such as the antagonistic references to Marthas braying and George being a bog, and customary insults. But then there is the darker notion of a more ceremonial practice, such as the apparently set service of Georges exorcism. The interspersion of light-hearted games and sinister rituals, serves to stress the devolution of Martha and Georges relationship as the lines between the two slowly faded. In the same way a couple can jokingly accept a frivolous jibe, George and Martha have come to deem poignant, offensive comments as rudimentary. Martha: Uh you make me puke. George: That wasnt a very nice thing to say Martha: I like your anger The tone of the play builds towards the end because the Games slowly develop to rituals. At the start of the play, Marthas comment of, you make me puke is quickly fixed when Martha tries to give George, A big sloppy kiss, and it is taken in jest. But as the play advances, their interaction becomes more ritualistic. At one point their argument diffuses into calling each other names in French, something they are obviously accustomed to as they have French insults at the ready. Martha and Georges arguments become increasingly ritualistic, leading up to the previously collaborated behaviour of their son. They accuse one another of having failed their son, A son that came to his father for advice that wasnt mixed with sickness to which Martha retorts, A son who was so ashamed of his father . These are clearly things that they have accused each other of before, over a son that doesnt even exist. The comments are those divorces are made of, over the illusion of a son that can in actual fact give no input, meaning they are left to make up the rest for themselves, entrapping themselves in a web of further deceit. The irregularity of George and Marthas relationship is really due to the collage of games and rituals that govern their life their sniping is a set routine, a series of games, some of which they have become so accustomed to that they have become rituals. For example Marthas accusation of Phrasemaker, an idea we see so often throughout the play, with finishing each others sentences,that they even do it to their guests; Nick: actually, shes very frail and George: Slim-hipped. A prime example of the poisoning affect of the Games Martha and Georges relationship revolves around is that they seem to forget others arent familiar with the barrage of insults, that often appear intentionally offensive, Nick: I try not to George: Get involved. The games and rituals serve the purpose of revealing things about characters we may have previously been unaware of, and build great amounts of tension that keep the audience enthralled. However, Albee has also used them to give structure to an otherwise talking-based play. The games add an erratic element, in the idea that it is a contest to be one. People arguing can just seem relentlessly stressful, which admittedly at times Whos Afraid of Virginia Woolf is, but by presenting them in this way Albee turns it into a spectator sport. Albee achieves realistic conflict and tension, but simultaneously intersperses the human arguments with the more surreal and metaphorical sections of the play. The overall message created can be as awakening to the audience as it has been to some of the characters.

The Miracle of Life Essay -- Personal Narrative Pregnancy Labor Essays

The Miracle of Life The miracle of life is something most of us will experience in our lifetime. The process before actually giving birth, I think is the hardest part of the entire scenario of child bearing. This amazing experience is something that can make the individuals who are involved in the process change in so many ways. The process of giving birth, for those of you who have not experienced or will never experience it, can be very hard, long and rewarding all at the same time. To give a better description, think of eating a fireball. At first the fireball is tame and calm, but just when you least expect it the fireball becomes hot. Then, when the hot sensation becomes too much, the sweet flavor of the fireball breaks through. I am a person who can't sit still over long periods of time. I had planned to start my maternity leave two weeks before the baby's due date but I refused to stay home just because I was 9 months pregnant. I figured I if I stayed home, doing nothing, I would constantly be reminded of my back pains, a 6to 8 pound human being doing aerobics in a small compacted space, and the frequent use of the restroom. Instead of being reminded of all these things, I decided to work until the day I gave birth to help keep the agony of being pregnant from my mind. After months and months of eating for two, constant visits to the doctors, and my husbands teasing, the moment of truth finally hit me. I was actually going to give birth to this tiny individual who had been living in my stomach for the past nine months. I was finally going to meet the creature that had been kicking me and keeping me from a great nights sleep. The one thing from this experience that I have learned is that nobody will ever be able ... ...ural. An epidural, is the best thing I pregnant women could ever ask for. The pain of the contractions simple vanished and left me feeling as happy as a clam. Just imagine having laughing gas and that is how happy and relaxed I felt. The funny thing about the administration of the epidural was that it didn't hurt when it was administered. The pleasure of not feeling anymore pain was more than I could ever ask for. After what seemed like an eternity of pushing, sweating, and pain I was able to give birth to my son. My entire labor lasted about twelve hours, but to me it seemed like a life time. The pain I experienced was well worth it, because I was able to give life to another person. After all that I had experienced for those long nine months many people have asked if I would do it again. My reply to all who have asked me is, â€Å"of course I would, in a heart beat.

Uneasy Homecoming Assignment

Murray Leinster (June 16, 1896 – June 8, 1975) was a pen name of William Fitzgerald Jenkins; His father was an accountant. Although both parents were born in Virginia, the family lived in Manhattan. He began his career as a freelance writer, an award-winning American writer, of science fiction and alternate history. He wrote and published over 1,500 short stories and articles, 14 movie scripts, and hundreds of radio scripts and television plays.In World War I, Leinster served with the United States Army (1917–1918). In 1921, he married Mary Mandola. Uneasy homecoming is a book, which genuinely would suit most individuals, and is a very hooking short fiction novel to grasp hold of, as I am not one for that particular genre of book, however once I got into it I honestly couldn’t stop reading it. This is why its unquestionably one of my favourite books I’ve read for a long time!In this evaluation I intend to focus on â€Å"Uneasy Homecoming† and to ana lyze Jenkins, influence and effectiveness of techniques he uses throughout the story, to understand how he maintains the level of anticipation and suspense achieved which is very nerve racking. A short summary of Uneasy Homecoming by the author Will Jenkins, This story is focused on Connie who has arrived at her part of town, where her friends lived, after a two-week holiday. Upon reaching her house, which was the only one on the other side of the bay, her nearest neighbour’s houses were built across the bay.Once she was inside her home, she knew that her partner (Tom), would be reaching home around midnight (But Connie felt unsettled and nervous without him). Connie went outside into the garden and failed to see someone or something move by the garage, furthermore, there was a motorbike leaning against the garage wall while walking back towards the house Connie once again failed to notice the pantry window which was wide open, she quickly turned on all the lights to reassure herself, she phoned Mrs.Winston her older lady friend for some comfort talk however this soon disappeared when Mrs Winston stated â€Å"I do hope your house is alright, its been dreadful here! Didn’t you hear? † As several other houses had been burgled including Mr Saddlers shop was robbed and Mr Field the cashier was almost beaten to death, Mrs Winston offered for her to stay around until Tom was home however that meant for creepy Charles coming to pick her up and she definitely didn’t want that so she declined the offer, of support.She started for the stairs in the dark once she’d reached the top she switched that light on as well, she went into her room and noticed that someone had been in there and smoked cigarettes and casually dropped the buts on the rug, moreover the bedspread was ruffled as if someone had been lying down on it. Connie questioned herself as to what could possibly be under her bed†¦ as she peered under the bed she found a bulg ing bag †¦ FULL OF STOLEN LOOT! She dragged it out and emptied its contents onto the floor and instantaneously recognised some of the items.She went to the bedroom door; her house had been used as a hiding place for the burglaries had been taking place whilst her and Tom had been away. Mr. Field must have recognized the burglar. They’d know that she would be at home found the loot and phone the police? The pantry was dark as she was whimpering afraid to enter, but she soon realised the pantry window was broken for forced entry. There was a thump and her heart suddenly stopped beating. The refrigerator cut off. It was a coincidence of course. She felt along the walls to get to the phone though she couldn’t see the dial.He was in the house and he knew he had to kill her. She saw the back door where he forgot to shut it properly; the key to the door was missing. As she fled treading on the grass careful not tread on the gravel, as this will make sounds and alert the intruder, he still hadn’t guessed that she was outside. Connie saw the motorcycle and got the gasoline out found a book of matches in her pocket and struck it and ran away, because this would be seen across the bay and alert people that Connie’s house was on fire, she saw the figure trying to plunge out but itdidn’t work. ‘He could’ve murdered her, Connie,’ yet Mrs Winston was the mother of ‘him’. The protagonist in this fictional novel is Connie as the whole story is purely based about her feelings and what’s happening around her. The story is set in a village (she lives near close friends) and she lives across the bay from all of the other houses and is quite isolated from the community a perfect setting for a fiction horror novel especially because classic horrors happen in eerie places like these.In addition to that Jenkins expertly interweaves this theme of female vulnerability and crime with being on her own, lonesom e without a man/husband (Tom) to support her through the evening in a creepy mansion with no other neighbours around, this creates the impression of a tense atmosphere because Connie is alone, far from any other houses, which means that there was not anybody close to her if she needed any help.I also felt sorry for her at times and think that the tension in the story would be totally different if her husband, Tom, had arrived home first as woman are more vulnerable to darkness and predators than men, to show the reader the defenseless side of Connie, being on your own and experiencing a man trying to murder before she releases information to people of the village of his doings and whereabouts. I think the author purposely makes the protagonist a woman because compared to men women are seen as frail and weak especially in a horror movie.in the setting Jenkins has described. Women are weaker character than men and would generally feel more fear than a male character if he were to be t he protagonist, the male would challenge the intruder whereas the female is trying to hide herself in the shadows in fear Jenkins really emphasizes this in Connie’s emotions when in the story it suggests â€Å" she felt a need to be quiet to hide herself† this is very effective because it shows how much terror she has within her.I also noticed that throughout â€Å"Uneasy Homecoming† Connie does not hold back in expressing her fear. Many times in the short story the writer shows expression such as â€Å"Connie found herself weeping†. Consequently this made me think that something was about to happen, therefore, I felt sorry for her at times. An effective technique that W. F. Jenkins uses is in the short story he allows the reader to know more than the main character and that she might be in danger. For example, †she had looked straight at the back door without seeing what there was to be seen†.This kind of phrase gives me a feeling to urge Con nie to safety. The theme of crime really pushes all boundaries when it comes to crime/horror novels and to be fair he situation gets even worse for Connie because not only is she unaccompanied yet shes got the fright of a unexpected man using her house daily while she was away, now she has to face him which makes the atmosphere more jumpy and the reader is anticipating and predicting what could happen next and are on the edge of their seat. Jenkins cleverly stresses this.Jenkins word choice is vital for this particular genre of short story because every aspect is described in detail, which is essential because he describes with powerful words in short sentences like â€Å"She recognized him† or things like this as well â€Å"Connie noticed nothing† these are short effective sentences, because, essentially in short stories you cant drag on for long sentences as you have a short story to write not a long one therefore you word choice has to be chosen very carefully and a ccurately to sustain the reader attention.I have chosen 5 quotations from the book: â€Å"The red dying sun, cast long shadows across the road† (P1), the time of day is very important in uneasy homecoming the writer deliberately sets the short story at night with a â€Å"red dying sun† a sign of danger in the air and the perfect setting for a horror books or movies. In the story he wrote â€Å"The red dying sun, cast long shadows across the road† this is important because it put a picture in my mind of an evening with a fading sun and unusual shaped shadows, that seem to move, creating a tense and unsettled atmosphere.â€Å"She recognized him† (P8) another positive point about this key quotation is the sentence structure and paragraphing, throughout most of the story the sentences are short, slowing down the action, â€Å"She recognized him† this an example of a short sentence and a short paragraph these keep the reader on the edge of their seat, i n contrast when the reader does come to a large paragraph it gives a long vivid it gives a long vivid description. In that specific quote its only three words therefore making it short, punctual and straightforward and tells you directly what’s happening and he is really emphasizing this command.â€Å"In the lighted living room, she had the feeling of someone staring at her, from the dark outside†(P4) its like her 6th sense is working hard because she knows her thought is ridiculous and its in her head however, unfortunately she needs a logical explanation, what is more is, her coherent reasoning is not there, â€Å"The lighted living room† is quite eerie especially with contrast to â€Å"The dark outside† it’s the perfect situation to think that there is someone or something staring at her but its an illusion as well as because shes alone in a mansion like house with just her inside it in her position I could understand.â€Å"She hastened despera tely to turn out the rest. The dining room. Lights out, the windows were locked. The pantry. It was dark.Whimpering she was afraid to enter†(P7), one of the adjectives is hastened, it is so much more effective than any other word Jenkins could’ve used because it means (at no expense/ be quick to do something and then the fact she did it desperately shows us how much she needed to turn all the lights out on the other hand she was feeling very susceptible and open to anything that could potentially happen, as we read further on in that quote each sentence is getting shorter and shorter almost to show the restlessness in how she was switching everything off and Jenkins has cleverly intertwined that in his sentence structure.â€Å"The men who prey on others†(P10) throughout the â€Å"Uneasy Homecoming† the main character played a very important part in creating a tense atmosphere. The main character, Connie, developed a sense of fear about man hunting women. T he writer develops this character by writing such things as â€Å"the unnerving realization that the fears she’d had about Them, â€Å"The men who prey on others†. This phrase in particular shows that Connie is a worried, insecure person who frets about becoming a victim of â€Å"Them†. The capital letter is there to show the importance Connie gives these people.This person or people are constantly on Connie’s mind worrying her during the novel. I think the main reason why the author uses words like; ridiculous, silly, absurd and nonsense when Connie is scared is mainly because Jenkins wants you to think that it is nonsense to dismiss the idea out of your head and Connie’s too. Jenkins in his book uses many figures of speech and I think that this is a good thing and to be fair I observed right from the beginning of the story. More importantly this makes it interesting for the reader some of them are interesting others aren’t, here are two, which really grabbed my attention.â€Å"Her knees were water† (P5) this got me because it s not literately saying her knees were water its an expression almost to say she was so scared her knees were shivering, a really powerful figure of speech which got me on the edge of my seat. â€Å"There was a thump† (P5) this is an example of a really great and influential figure of speech because it uses onomatopoeia in it a thump gets me scared because Im wondering why she heard that when and where! Which interests me a lot. In his short fiction horror novel Will F Jenkins uses a lot of diverse literary techniques.Another technique the writer uses is noises in the story or lack of them. Continuously throughout the story one particular noise is mentioned, â€Å"the hum of the refrigerator†. This noise creates a tense atmosphere because it is the only sound Connie can hear if this is then interrupted something or someone must be in the house. The author helps to create a sense of realism within the book because he knew what the readers wanted and genuinely didn’t go over the top. My favourite part of the novel has to be the hunt. The hunt is the part of the story where the burglar patrolling the house looking for Connie.Connie just narrowly escapes. During the hunt Connie is terrified, many points are made about her fear such as â€Å"She felt that she would lie down at any instant and scream†. It is remarks such as these that created a tense atmosphere throughout the hunt. My favourite sentence must be â€Å"Connie bent and peered under the bed† simply because it’s a silly idea yet so influential and significant furthermore it’s the fact that shes worked herself up into such a state about it when she does know deep down there nothing under there. More importantly I can relate to this, as will many others.A cliffhanger ending is a plot device in fiction, which features a main character in a precarious or difficult dilemma, or confronted with a shocking revelation at the end of an episode of serialized fiction. In Uneasy Homecoming the author tries to almost end it on a cliffhanger â€Å"But Mrs. Winston was the other of one of them† it ends on something for your brain to work out I loved the way he put that last sentence because I had to think for the answer and I fully enjoyed it, generally I think he ended it like that for importance and above all it’s a much better ending rather than just giving the game away.Having analyzed Jenkins, his novel is wonderful and it is clear that suspense and tension are ever present throughout Uneasy Homecoming, Jenkins carefully chosen themes, word choice and literary techniques all input in helping to sustain the theme of female vulnerability, darkness and being alone which I think are the main three point Jenkins tries to really focus on which keeps the story level headed, the writer does use various techniques to create a tense atmosphere i n the story.Although the writer created a very entertaining tense atmosphere, the ending was not nerve wracking enough compared to the other nail biting moments in the story. If the burglar had found Connie, I feel that it would have been a better ending. Overall I would give congratulations to W. F. Jenkins for the creation of a suspend-filled story of an uneasy feeling.